Old Monk Ban
India’s Food Safety and Standards Authority (FSSAI) has initiated regulatory action against selected variants of the popular Old Monk rum brand over alleged violations of food safety and labelling regulations.
According to the regulator, three specific variants have been restricted from sale and distribution until they comply with the applicable standards. The action follows allegations that artificial flavouring agents were used to recreate the characteristic taste and aroma of rum instead of relying on the traditional maturation process.
The regulator has also initiated legal proceedings under the Food Safety and Standards (Alcoholic Beverages) Regulations, 2018.
One of the major concerns relates to a variant of Old Monk XXX Rum carrying the label “7 Years Old Blended.”
FSSAI alleges that the product primarily consisted of neutral or immature spirit, while mature rum accounted for less than five percent of the blend.
Under Indian regulations, the age statement on a blended alcoholic beverage must be based on the youngest spirit used in the mixture. Authorities argue that the label could therefore mislead consumers regarding the actual maturity of the product.
The regulator has stated that both flavouring practices and age declarations must comply strictly with national food safety standards.
Despite widespread discussion, the action does not apply to every Old Monk product.
FSSAI has clarified that only identified variants manufactured at specific facilities are affected. The restrictions are temporary and will remain in force until the products are modified to meet regulatory requirements.
Industry observers believe the move reflects stricter enforcement of quality standards across India’s alcoholic beverage sector. Similar concerns have reportedly been raised regarding certain products from other liquor brands as well.
The latest action is expected to encourage greater transparency in product formulation, labelling, and quality assurance within the spirits industry.
Consumers who already possess unaffected variants are not impacted by the regulatory action, while retailers are expected to comply with the suspension of the identified products until further notice.
© Copyright 2026, cloudTV. All Rights Reserved
