BJP vs Congress social media
Social media has become an increasingly important part of political communication in India. Election campaigns are no longer limited to rallies, public meetings and traditional media. Instagram, YouTube, Facebook and X are now major platforms for reaching voters.
Against this backdrop, both the BJP and Congress are strengthening their digital strategies. A particular focus is being placed on reaching young and Gen-Z audiences. A report has compared the follower numbers of the two parties across major platforms.
The BJP is working on a more youth-focused social media strategy. The party is placing greater emphasis on reels, short videos and visual storytelling.
According to the report, a national social media workshop was held in Delhi.
Senior BJP leaders and social media representatives from different states participated in the meeting.
The report says that responding to Rahul Gandhi and the Congress digital campaign was also among the issues discussed. The BJP is therefore looking beyond conventional political posts and focusing on more creative digital formats.
The Congress is also seeking to strengthen its engagement with students and young voters. The party is using Rahul Gandhi’s ‘Students’ Voice’ initiative as part of its outreach to younger audiences.
According to figures cited by Sangbad Pratidin, Congress has around 15.4 million followers on Instagram. The BJP has around 9.92 million followers on the platform.
On YouTube, Congress is also reported to have more followers. Congress has around 7.93 million followers, compared with approximately 6.42 million for the BJP.
However, follower numbers alone do not measure the overall reach or impact of a political campaign. Views, engagement, shares and the speed at which content spreads are also significant indicators.
The picture is different on Facebook and X. According to the report, the BJP has around 16 million followers on Facebook. Congress has around 6.7 million.
On X, the BJP has around 23 million followers, while Congress has around 11.5 million, according to the figures cited in the report. The platform-wise numbers therefore present a mixed picture. Congress has higher reported follower numbers on Instagram and YouTube. The BJP has higher reported numbers on Facebook and X.
The broader digital contest, however, is not limited to follower counts.
Engagement, views, shares and the ability of political messages to reach specific audiences will also matter. As both parties increase their focus on young voters, social media is likely to remain an important part of political communication.
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